Recap film · Prepared for RAW

A day with RAW
at AKTI by Zahra

Sixty-five seconds from the day on the North Coast — told first person by one of the team who was there, over the footage as it happened.

65 sec Vertical · 9:16 Voiceover · Egyptian English RAW × Dixie Mills

01The film

Spoken lines only. Timings are the intended shape of the cut.

0:00

“Come with me. A full day with RAW in AKTI by Zahra.”

0:02

We got there early — el makan lessa fady, before anything started.

0:07

And we brought with us RAW, with its all-new packaging.

0:14

So we just started walking up to people.

W nekhalehom yegarabo all the flavors, w nakhod their real reactions.

0:24

Ba3d keda, we decided to make it a bit more fun.

Challenges. Bel chips. Like —

Balance the pack on your nose for 10 seconds.

Dribble a ball with RAW on it, as long as you can.

W whoever does it wins a prize — a RAW football, rackets, a towel, and a flask.

Then everyone started competing.

0:40

W kaman kan fe collaboration ma3a Dixie Mills sauces —

and this changed the whole taste of the chips.

0:50

Wel youm khelis abl ma nehes.

Gina newaza3 chips… w el nas heya elly 3amalet el youm.

El dahk, wel reactions, wel gaw elly mahadesh khatatlo.

Shukran RAW — da youm mesh hanensah.

02On screen

Text as it appears over the cut.

0:00
AKTI by Zahra · North Coast
0:07
RAW — all new packaging
0:14
Sea Salt · Sweet Chili · Jalapeño · Cheddar & Shallots
0:26
Balance the pack · 10 seconds
0:34
RAW football · rackets · towel · flask
0:40
RAW × Dixie Mills
End
End card — RAW · all new packaging